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Going upstream instead of mainstream is what off road vehicles enthusiasts love doing and Tredder is taking insurance into unexplored areas to meet the demand.
The off road vehicle customization market is an $800 million industry that enthusiasts pump into their toys. Enthusiasts like David deJesus, the co-founder and CEO of Tredder saw an opportunity and now at about 155 days old they have a product to market that few companies want to look at. David explains some of the things they have had to address as an insurance start-up and how they look at technology, insurance and marketing to pull it all together. This is a company gaining traction and the CEO has amazing vision for taking a road less travelled.
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